Black Coffee Cafe

For Black Coffee Cafe, we’re leading a digital transformation-developing compelling, high-value content and managing the brand's social media with a strong strategic lens.

The focus: building a loyal online community through storytelling, campaign rollouts, and human-centric communication.

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We introduced high-quality, aspirational photography via photoshoots, while also adding a humanizing layer to the brand-highlighting the community energy and warmth that brings people back to the feed.