Business To Brand:

A communication-led strategy to shape a distinctive, cohesive brand presence for Riwaayat across digital and print touchpoints.

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Milestones:
Riwaayat was in need of a refined identity that reflected its rich cultural essence, but its brand communication lacked cohesion and depth. As their creative partner, Oddfar stepped in to define a consistent visual and verbal tone that celebrated the brand's legacy while appealing to modern sensibilities.

We established a clear narrative framework, supported by elegant design elements and elevated content direction. Beyond social media, we extended this language to collaterals such as event invites, packaging, and promotional posters—ensuring that every brand touchpoint felt premium, purposeful, and aligned with Riwaayat’s heritage.