The Fragrance People

A luxury-first visual and content strategy to elevate brand presence and build aspirational value across digital and print.

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Milestones:
For The Fragrance People, a premium home fragrance brand, we crafted a cohesive strategy focused on high-quality visuals, storytelling, and design. From aspirational campaign shoots and packaging design to rich, theme-based photography and videography, every element was tailored to reflect the brand’s luxurious essence.

We also activated blogger-driven content, developed ad creatives to support performance marketing, and extended outreach through traditional media and newsprint-ensuring the brand’s presence was felt across both digital and offline channels.